Lab
$200 off for new clients
We go the extra mile on every order

iGaming Marketing & Growth Agency for the industry's loudest brands.

We build reputations for casino, sportsbook, poker, and crypto-gaming operators โ€” in the press rooms regulators read and the feeds your players scroll.

First-order bonus

$200 off your first campaign

New clients get $200 credited toward any package on their first invoice. No code, just book a call.

FeaturedLoyalty perk

Bonus media coverage on order #2

Come back for a second campaign and we throw in one extra media placement, on the house.

VIP ยท 3+ orders

Free banner space for regulars

Sign your third campaign and you get a complimentary featured banner across our insider network for 7 days.

Our clients have appeared in

Atlantic DisclosureForbesLondoner PostCointelegraphWashington MorningFast CompanyAsian MorningGQNational InsiderMoney TimesGlobal Economic ReviewGlobal Banking and FinanceGovernment ViewThe StreetEuropean CapitalistBloombergEconomic WorldReutersStankevicius News NetworkInvesting.comIntercontinental PostBinanceKhaleej ArabiaWallet InvestorNew York FrontierAtlantic DisclosureForbesLondoner PostCointelegraphWashington MorningFast CompanyAsian MorningGQNational InsiderMoney TimesGlobal Economic ReviewGlobal Banking and FinanceGovernment ViewThe StreetEuropean CapitalistBloombergEconomic WorldReutersStankevicius News NetworkInvesting.comIntercontinental PostBinanceKhaleej ArabiaWallet InvestorNew York Frontier
Services

Six disciplines. One newsroom.

We staff every account with a senior lead and a journalist-turned-strategist. No juniors learning on your retainer.

PR & SEO

We publish your brand into the press your users actually read, then turn that coverage into compounding SEO. Articles secured, dofollow editorial backlinks earned, and banner placements negotiated across our newsroom network.

  • Articles in global media & trade titles
  • DR60+ dofollow editorial backlinks
  • Banner placements across our media network
  • SERP authority for branded & commercial terms
Learn more

Crisis PR & Reputation

When the headlines turn against you, we move fast. We flood global media with positive coverage, push our placements to the top of Google for your name, and work directly with publishers to take negative stories down where we can.

  • Coordinated positive-coverage push across our network
  • SERP management โ€” own the first page of Google
  • Negative-story removal & de-indexing
  • 24/7 incident response
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Launch & Market Entry

MAX PR across every market we cover, paid media to amplify it, and real-life relationships that open doors a press release never will. We line up the press, the ads, and the operators in-region to make your launch feel inevitable.

  • Global PR rollout, market-by-market
  • Paid ads & programmatic to amplify coverage
  • On-the-ground BD & partnership intros
  • Trade-event activations and exec briefings
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AI Search & Content

We MAX your visibility on Google, ChatGPT, Perplexity, and Gemini โ€” wherever users actually look now. We engineer content the LLMs cite, win AI Overview slots, and out-publish every other iGaming agency on the planet.

  • AI search optimization for ChatGPT, Perplexity & Gemini
  • Content engineered to be cited by LLMs
  • DR70+ editorial backlinks
  • iGaming content velocity unmatched anywhere
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IG Clip-Cut Virality

We chop your content into IG Reels and push them through 1,000+ partner channels in a single coordinated drop. Your story, your face, your product โ€” engineered to land on the feed your customers actually live on.

  • 1,000+ Instagram channel distribution network
  • Coordinated multi-account drops for velocity
  • In-house clip-cut editing & Reels production
  • Trend-coded briefs that work the algorithm
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Link Building

Professional link building from vetted high-authority domains. We secure dofollow editorial backlinks from DA50+ and DA60+ sites across global news, finance, and crypto media โ€” clean, contextual, and built to compound organic rankings.

  • DA50+ and DA60+ tier packages
  • Editorial dofollow placements only
  • Global news, finance, and crypto media
  • Manual outreach โ€” no PBNs, no link farms
Learn more
Industries

Built for every corner of iGaming.

Our team includes global business executives who've worked with Fortune 500 companies, led nine-figure funding rounds, and shaped narratives that moved Nasdaq and NYSE listings. Our reach runs from global enterprise to regional political influence โ€” and we put all of it to work for you.

Pricing

Four packages. Pick your vertical and volume.

Editorial features and press-release distribution across our iGaming and crypto media networks. No retainer, no contract โ€” pay once and get the placements live. All prices in USD โ€” pay by card, or request an invoice in USDT.

iGaming Package

10 native editorial features across our iGaming media network.

$5,000
one-off ยท 10 articles
  • โœ“Placement on 10 high-authority iGaming publications
  • โœ“~1M monthly audience reach
  • โœ“Avg. Domain Rating: 60
  • โœ“SEO-optimized, contextual backlinks (all dofollow)
  • โœ“Native editorial features (no sponsored tags)
  • โœ“Built for brand visibility & ranking growth

iGaming Press Releases

10-article press distribution across our iGaming media network.

$3,500
one-off ยท 10 articles
  • โœ“Homepage coverage
  • โœ“Same-day distribution
  • โœ“SEO & editorial services included
  • โœ“24/7 customer support
  • โœ“Up to 1 image included
  • โœ“Up to 1 link

Crypto Package

10 native editorial features across our crypto/Web3 media network.

$6,000
one-off ยท 10 articles
  • โœ“Placement on 10 high-authority crypto publications
  • โœ“~1M monthly audience reach
  • โœ“Avg. Domain Rating: 60
  • โœ“SEO-optimized, contextual backlinks (all dofollow)
  • โœ“Native editorial features (no sponsored tags)
  • โœ“Built for brand visibility & ranking growth

Crypto Press Releases

50-article press distribution across our crypto/Web3 media network.

$3,500
one-off ยท 50 articles
  • โœ“Homepage coverage
  • โœ“Same-day distribution
  • โœ“SEO & editorial services included
  • โœ“24/7 customer support
  • โœ“Up to 1 image included
  • โœ“Up to 1 link

Need a custom scope โ€” bigger volume, specific outlets, or a hybrid PR + link-building retainer? Tell us what you need.

Contact IGM Lab

Let's put your brand on the front page.

Tell us what you're working on. A senior strategist replies within one business day โ€” usually with a quick media map of your space and a couple of story angles you can use, whether you work with us or not.

  • โœ“Senior leads on every account
  • โœ“Monthly retainer or project-based
  • โœ“Coverage across 14 licensing markets
  • โœ“Compliance-first, ad-code aware

We reply within 1 business day. No data sold, ever.

Newsroom

Latest from IGM Lab

Playbooks, crisis lessons, and digital-PR tactics for iGaming operators โ€” written by the strategists running your account.

Best iGaming Marketing & PR Strategies for 2026Industry trends
ยท11 min read

Best iGaming Marketing & PR Strategies for 2026

What's actually working in iGaming marketing right now โ€” editorial-led PR, YMYL-proof SEO, AI-search citations, LATAM positioning, and the community moats that survive a bonus arms race. The seven strategies running through every campaign we ship in 2026.

Read article
What Is iGaming Marketing? And How We Maximize Visibility for iGaming Brands OnlineIndustry trends
ยท9 min read

What Is iGaming Marketing? And How We Maximize Visibility for iGaming Brands Online

iGaming marketing is its own discipline. The channels you'd default to in any other category are either restricted, regulated, or saturated. Here's what iGaming marketing actually means, why most operators get it wrong, and the five-channel mix we use to maximize visibility for iGaming brands online.

Read article
How iGaming PR Actually Works (And Why Most Agencies Get It Wrong)Industry trends
ยท9 min read

How iGaming PR Actually Works (And Why Most Agencies Get It Wrong)

PR for iGaming is nothing like PR for a SaaS company. Here's how the iGaming press ecosystem actually operates โ€” and what separates agencies that land top-tier coverage from the ones that send blast pitches and hope.

Read article
iGaming Link Building in 2026: What DA50+, DA60+, and DA70+ Backlinks Actually CostDigital PR
ยท9 min read

iGaming Link Building in 2026: What DA50+, DA60+, and DA70+ Backlinks Actually Cost

Most 'iGaming link building' is guest post farms in disguise. Here's how professional editorial link building actually works in 2026 โ€” DA tiers, real outreach, what to pay, and what to avoid.

Read article
Crypto Casino Marketing in 2026: What Actually Works (And What Wastes Budget)Digital PR
ยท10 min read

Crypto Casino Marketing in 2026: What Actually Works (And What Wastes Budget)

Affiliate spam and deposit bonuses aren't a growth strategy โ€” they're a commodity. Here's how crypto casinos are actually building sustainable player bases in 2026, and the marketing moves that are moving the needle.

Read article
iGaming Crisis PR: How to Survive a Regulator Letter, AML Story, or Viral IncidentCrisis comms
ยท9 min read

iGaming Crisis PR: How to Survive a Regulator Letter, AML Story, or Viral Incident

Most iGaming brands have a plan for the launch and no plan for the crisis. Here's how the agencies that survive regulator letters, AML stories, and viral incidents actually work โ€” and what to put in place before you need it.

Read article
AI Search SEO for iGaming: Why ChatGPT, Perplexity, and Gemini Now Decide Who Gets the ClickDigital PR
ยท10 min read

AI Search SEO for iGaming: Why ChatGPT, Perplexity, and Gemini Now Decide Who Gets the Click

Google still sends traffic. But for the queries that actually convert, your buyers are now asking ChatGPT and Perplexity. Here's how iGaming brands are engineering content the LLMs cite โ€” and why most operators are still six months behind.

Read article
FAQ

Questions we get every week.

What we do, how the packages work, what backlinks are safe, how fast we move on a crisis. The short answers โ€” and a longer FAQ page if you want the rest.

We are a specialist iGaming PR and growth agency. We secure editorial coverage in iGaming trade press and tier-1 business media, build SEO-optimized content and DA60+ editorial backlinks, manage crisis communications, and run influencer-driven campaigns for casino, sportsbook, poker, and crypto-gaming brands. Most clients come to us for one of three reasons: launching in a new regulated market, scaling SEO authority, or managing a reputation incident.

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